Is Fresh the new Buzz Word ???

Have you seen this latest Cadbury Perk advert that leaves you into pieces ??? Or maybe the Fanta "Bunking is Allowed" ad? Or the TataSky ad featuring Asin?
Well, these are the new age adverts. The USP ??? Not the product dude; it's "Freshness" !

Yes, that's the latest buzz word in the ad world now.

I'm sure some of you are thinking - "wtf happened to the entire YOUTH concept ?". Well,it's still there. But with a twist, a new variant - Fresh

These new ads hits you, and hits you hard ! Like that tequila shot you had last night...

Another addition is the "Virgin VJAZZ " mobile ad. Fresh new concept, really.

So what's keeping the ad guys resorted to Freshness ?

Leave aside what the industry honchos are sayin'. The real thing is that the freshness fever is gripping the country fast. Fresh type of Govt., Fresh new cabinet, fresh new liberty, fresh new profiles, fresh new targets (Specially after that Big "R").

It's a wave now ! (Not Tsunami, dumbo)

So let's sit up and have a look. This new concept is here to say for some time !!!

Cheers to It !!!
Sayantan C